Salon Privé 2025 at Blenheim Palace, A Masterclass in Automotive Elegance
I visited Salon Privé this year on a non work related weekend family trip. Each year, Salon Privé sets the tone for what an automotive event should be. Held within the grounds of Blenheim Palace, this year’s event once again demonstrated why it remains one of the crown jewels in the motoring calendar.
From the moment you step onto the palace lawns, it’s clear that this event is in a class of its own. The cars on display were fabulous. It’s not every day that one stands mere feet from some of the rarest and most revered machines ever made, the kind of vehicles that typically live behind closed doors, protected by velvet ropes and decades of heritage.
Let’s not pretend we didn’t all gravitate toward that Ferrari, the one that barely needs an introduction or marvel at the precision and theatre of today’s leading hypercars. The breadth and depth of the selection reflected an organiser’s contact list that’s second to none.
Yet Salon Privé isn’t just about the cars. It’s about the experience. And the atmosphere this year was, quite simply, immaculate. From the effortlessly stylish outfits to the way guests moved between displays, champagne in hand this is an event that knows exactly who it’s for, and delivers accordingly. Credit must be given to the event planners and marketing team; the brand experience is polished.
That said, even a near perfect event can suffer from the occasional misfire. With an estimated 3,000 guests in attendance, the presence of just six food trucks meant that queues became an inconvenience. Many guests found themselves missing displays while waiting for a bite, a reminder that at events of this scale, catering logistics matter just as much as the cars. Simply put: people remember if they’re hungry.
Still, minor gripes aside, the setting remains unbeatable, the vehicles unforgettable, and the overall experience was splendid.
Salon Privé continues to set the benchmark for prestige automotive events in the UK. We're grateful to have been there, and we’re already looking forward to the next one.
Until next time.